ANNOUNCING THE 2016 WINNER!
Congratulations to Hannes Lung, product design student from Estonia and the brains behind WatchYourself – a wrist-worn gadget that scans food straight off the supermarket shelf and projects recipes into the palm of your hand, an innovation to simplify shopping and inspire healthier eating.
“Engagement in the very first Electrolux Ideas Lab has been fantastic and has offered Electrolux an outstanding opportunity to tap into creative minds around the world for inspiration for healthier eating and life styles. The winning concept charmed us with its holistic approach; the creator was able to step into the shoes of consumers and solve challenges within food shopping and managing a busy family lifestyle. WatchYourself is something every busy parent would love to have.”
MaryKay Kopf, Electrolux Chief Marketing Officer and jury member